Lead Event Strategy & Programming  

• Develop and own Cadent’s annual event strategy and calendar, aligning investments with company priorities, target audiences and revenue objectives.  

• Partner with Sales and Marketing leadership to determine where Cadent should show up, speak, sponsor, host or create proprietary experiences.  

• Build a thoughtful portfolio across major industry moments, customer experiences, executive programs, regional activations and other high-value engagements.  

• Partner with Product Marketing, Content and Communications to develop event themes, agendas, thought leadership and executive programming.  

• Identify creative opportunities to showcase Cadent’s technology, expertise, customers and executives across the industry.  

Drive Business Impact  

• Establish clear objectives and KPIs for major events, including target-account engagement, meetings, opportunities, pipeline influence and customer engagement.  

• Partner with Marketing Operations and Sales to ensure event activity and follow-up are captured appropriately in Salesforce.  

• Develop post-event reporting that communicates performance, ROI, insights and recommendations.  

• Use performance data to continually optimize Cadent’s event portfolio and investment strategy. 

Own Execution, Budget & Partners  

• Lead events from concept through onsite execution and post-event analysis.  

• Oversee event production, including venues, sponsorships, registration, AV, F&B, branding, transportation, speaker logistics and run-of-show.  

• Manage the annual events budget, forecasting and reconciliation, and negotiate with venues, vendors, agencies and production partners.  

• Evaluate sponsorship and event opportunities based on audience quality, strategic relevance, brand impact and commercial return.  

• Serve as the primary onsite lead for major events, anticipating challenges and ensuring a seamless attendee and executive experience.  

• Own the strategy and sourcing of client gifts, event giveaways and company swag, including vendor management, inventory and fulfillment.  

Partner Across Cadent  

• Serve as the central event partner across Marketing, Sales, Product Marketing, Communications and executive leadership.  

• Build strong relationships with Sales teams to understand customer, pipeline and market priorities.  

• Develop integrated pre-event, onsite and post-event activation plans with Marketing and Sales.  

• Partner with executives on speaking opportunities, thought leadership and strategic customer engagement. 

• Create clear event briefs, timelines and ownership models to drive accountability and execution.

• 8+ years of event marketing experience, ideally within adtech, programmatic advertising, digital media, marketing technology or B2B technology.  

• Strong knowledge of the programmatic advertising ecosystem, including brands, agencies, DSPs, SSPs, publishers, data, measurement and CTV.  

• Proven experience developing and executing industry events, customer experiences, executive programs and experiential activations.  

• Ability to connect event strategy to broader company positioning, account engagement, pipeline and revenue objectives.  

• Experience establishing KPIs and demonstrating measurable ROI from event marketing investments.  

• Significant budget management, vendor negotiation and event production experience.  

• Exceptional project-management skills with the ability to manage multiple programs, stakeholders and deadlines.  

• Strong communication and executive presence, with experience working directly with senior leaders, customers and industry partners.  

• Strategic, creative, collaborative and comfortable operating in a fast-moving, hands-on environment.  

• Willingness to travel regularly and be onsite for Cadent events.