Cadent ignites seamless connections between brands, publishers, and consumers through our predictive AI platform. Built on 15+ years of proprietary data and leveraging over 22,000 custom predictive models, our unified platform combines best-in-class predictive targeting, audience creation, and seamless orchestration across all media and buying models-delivering continuous optimization and real-time performance in today's fragmented media landscape.

The VP, DSP Solutions is a critical leadership role responsible for steering Cadent’s self-service Demand-Side Platform (DSP) business. The primary purpose of this position is to drive client growth and adoption of Cadent activation platforms and solutions, lead a high-performing team, and ensure delivery excellence. You will be a leader contributing to the success of the DSP business goals, including revenue and margin growth, client satisfaction and retention, and platform innovation. This role requires a strategic visionary with a hands-on approach to expand client relationships, guide a talented platform solutions team, develop processes and best practices, and collaborate across the organization to enhance our DSP offering.

Team Leadership and Management:

• Lead, mentor, and empower the DSP Solutions team, providing clear direction and support to effectively manage a growing portfolio of client accounts.
• Foster a culture of collaboration and continuous improvement, guiding team members as subject matter experts and data-led decision makers.
• Scale teams to support a growing client base while empowering team members to contribute to building the DSP business beyond standard client support

Strategic Growth and Execution:

• With a focus on existing clients, develop and execute strategies to accelerate the growth of the self-service DSP business across client onboarding, retention, and feature adoption.
• Identify and capitalize on opportunities to cross-sell other Cadent products and services, driving incremental revenue and deepening client engagement.

Client Consultation:

• Be client facing, in partnership with Account Management teams, to cultivate and maintain strong, long-term relationships with key clients, acting as a trusted advisor and strategic partner on campaign management and broader topics within the ad-tech ecosystem.
• Serve as an escalation point for client issues, ensuring swift and effective resolution to maintain high levels of satisfaction.

Delivery Excellence:

• Guide client delivery for the DSP platform business from initial onboarding and training through ongoing support and client development.
• Drive process improvements to streamline workflows, enhance efficiency, and ensure a scalable delivery model through automation, AI, and/or solutions.

Cross-Functional Collaboration:

• Partner with Operations, Product and Technology teams to influence the DSP platform roadmap, ensuring it evolves to meet the dynamic needs of our clients.
• Communicate effectively with Sales, Marketing, and Finance to align on business goals, report on performance, and execute cohesive go-to-market initiatives.
• Support the Go to Market (GTM) team as a subject matter expert to develop solutions for client challenges, highlight best practices, and overcome objections.
• Drive user education in partnership with Learning and Enablement teams and Product Marketing
• Collaborate with Legal to align business and commercial terms with platform capabilities and operational excellence.

• Extensive (10+ years) experience in the ad tech industry, with a deep focus on Demand-Side Platforms (DSPs).
• A proven record of building, managing, and inspiring high-performing teams in a fast-paced environment.
• Strong command of the digital advertising ecosystem, including programmatic buying, ad serving, data analytics, and measurement.
• Demonstrated success in managing complex, high-value client accounts and developing strategies for growth.
• Exceptional strategic thinking and tactical execution abilities.
• Excellent problem-solving, decision-making, and communication skills.

Nice-to-Haves:

• Direct experience with Cadent’s DSP or similar enterprise-level platforms.
• Proficiency with Salesforce or other CRM systems for pipeline and revenue management.
• Technical acumen, including proficiency in data analysis tools and a working knowledge of SQL or similar database query languages.

So, if the leading edge of media technology is the place you want to be, please contact us today and let’s start the conversation!

Cadent is an Equal Opportunity Employer and is committed to supporting all it’s employees when it comes to Inclusion & Diversity. Cadent’s policy is to provide equal opportunity for applicants & employees without regard to race, color, religion, creed, gender, gender identity or expression, sexual identity or orientation, age, national origin or ancestry, citizenship, disability or medical condition (including pregnancy, childbirth, or related medical condition), sexual and reproductive health decisions, genetic information, marital status (including domestic partnerships and civil unions), pregnancy, culture ancestry, familial or caregiver status, military status, veteran status, socioeconomic status, unemployment status, status as a victim of domestic violence or any other basis prohibited by law. and will not discriminate against the basis of disability. This commitment is honored when it comes to decisions on hiring, recruiting, training, promotions, compensations, benefits, transfers and terminations.

Cadent is seeking to actively engage with our employees from a wide variety of cultures and to connect with our clients differently. Our workforce has generational diversity that supports greater innovation when we maximize representation of all diversity. Our active employee resource groups promote engagement across all groups of individuals that are represented within the company and externally.